On December 15, 2024, WEARHOUSE hosted its first pop-up, Threads & Cheer. At the time, it wasn’t positioned as a milestone — it was simply an action. An experiment in presence. A decision to bring ideas off the rack and into real space, with real people.
Threads & Cheer was built around the idea of moving through life with consideration. To slow down. To be present enough to think your own thoughts, even as time continues to pull us forward. Fashion, in this context, wasn’t about trend or spectacle — it was a tool for grounding, for marking a moment that would soon pass.
We talk often about five-year plans and future selves. Rarely do we pause to consider the people we were five years ago, or the things we once loved that no longer exist in the same way. With each day, we move further from yesterday. The past becomes something we can’t return to, even though it once lived vividly in our hands.
This pop-up existed inside that tension — between holding on and letting go. Between what was present and what was already becoming memory. The garments, the conversations, the room itself were temporary by design. What mattered was the act of showing up and allowing something to exist fully, even briefly.
Looking back now, Threads & Cheer stands as the first physical expression of WEARHOUSE’s philosophy: that creation is an ongoing practice of adaptation. The past informs the work, but it does not dictate it. Each project is a response to where we are now — not where we were.
Threads & Cheer marked a beginning, not because it was perfect, but because it happened.